Your decision to become a merchant was likely driven by your passion for your product — not necessarily by marketing in and of itself. The reality, though, is that you can’t have a successful business in 2018 without having a killer e-commerce marketing approach first.
Of course, if you’re like many product sellers, you have no clue where to start when it comes to marketing yourself. The fact that e-commerce marketing tactics are always evolving to reach more customers certainly doesn’t help your cause.
Here are seven essential tips for e-commerce marketing that can help you to grow your business more this year.
Let’s get started!
1. Focus on Your Logo When Engaging in E-Commerce Marketing
This is one of the most critical steps in promoting your company online. You want to create a business logo that accurately reflects you.
If you can’t produce a logo for your website, then hire somebody to get the job done for you. It’s a relatively cheap and professional way to give yourself exposure. It’ll pay off — literally — in the end.
2. Produce Gmail Ads
Another tool for increasing your brand awareness is to create Gmail ads.
These ads appear above your inbox and are a lot less expensive than running other kinds on online advertisements. You can simply have your ad show up when an item similar to your competitor’s name shows up in a person’s inbox. In this way, the user can research and compare your offering with that being presented in his or her inbox.
3. Use Social Media
Thanks to social media, such as Facebook and Instagram, companies today can easily build their brand images with no or minimal financial investment.
However, great content is the key to social marketing success. In other words, content is king.
It’s critical that your content — ranging from posts to videos — is unique, clear and speaks to your target audience. And don’t forget to include hashtags in your content so that a large number of potential customers will see it.
4. Don’t Bypass LinkedIn
LinkedIn is yet another social media platform you shouldn’t pass up when it comes to e-commerce marketing.
First, take advantage of LinkedIn Answers — a wonderful forum for building up credibility and authority for your business.
Second, try out LinkedIn Pulse — a tool that allows your blog post or article to be viewed by a big audience. It is akin to posting a guest blog post on a website that is industry specific.
As long as you publish useful and practical content for your target audience, LinkedIn can be one of the most effective tools you use to draw traffic to your website.
5. Produce Targeted Content
Pay close attention to the type of content you post on your website. For instance, if you are new to your industry, you’ll probably attract more people by publishing content that is compelling and inspirational — such as images and videos that are engaging.
Then, when users become familiar with your brand’s purpose, you can curate content that answers customers’ questions or that teaches them about your product’s features.
6. Shotgun It
Don’t be afraid to rapidly deliver a sweeping marketing execution strategy. Then, zero in on what works.
In other words, once you create a target, spray a wealth of marketing strategies in their direction. This strategy is known as the shotgun strategy, and it’ll increase your chance of getting incredibly impactful hits.
7. Hire Influencers
Finally, hire influencers who can replicate your message on social media. Again, the more your name gets out there, the better your bottom line may become.
